With close to 20 million True Fit users and over 3000 brands that we've received product specification data from, True Fit is the largest apparel and footwear data platform for personalization. We deliver a personalized experience and confidence to shoppers turning browsers into buyers. This results in a 5-8% lift in site wide revenue and a 10-20% decrease on online returns. We work with many of the largest retailers and brands across North America and Europe including Macy's, Nordstrom, Levi's, Adidas, House Of Fraser and Clarks.
The way it works is simple. Shoppers answer a few questions about their bodies and the styles they have in their closet in less 60 seconds. True Fit’s fit personalization engine then crunches massive amounts of data to show each consumer how well each style fits and flatters them, and which size to buy. Shoppers instantly see their own personal fit rating and recommended size for every style. No body scanning or measuring is needed. True Fit eliminates the guesswork so customers can shop with confidence. True Fit member profiles travel with them, remembering their shopping purchases and favorites. We constantly work and improve the user experience to provide shoppers with higher satisfaction and retailers with higher performance. True Fit comes with a set of reporting and insights enabling retailers to see a different view of their shoppers through data that other vendors may not have at their disposal.