Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their Information Potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks.

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Informatica Product Information Management (PIM) is the central data platform for omnichannel commerce. PIM provides customers across multiple verticals like retail, distribution, manufacturing, financial, etc with a central master data management solution for all product data for the purpose of distribution in all communication channels and languages. Key elements of the solution include the onboarding (import) and central mastering of highly structured product data and all corresponding digital assets. Centrally managed product data can be perfectly adapted to suit the needs of various sales channels (i.e. online commerce sites, print systems). Informatica PIM supports the user's individual ecommerce strategy. It doesn't matter whether one is using a custom online shop solution or one of the leading systems on the market for this or various other commerce channels. Users can use the Informatica solution for a customized export of their product data, tailored to meet the requirements of the chosen channel. Informatica PIM provides out of the box pre-built functionalities in product data management to ensure product data is cleansed, enriched and consistent, business process workflows, dashboards to provide insight and take appropriate action, support for management of sales catalog, multiple hierarchies, preview templates to see how products may look on the actual site and integration components specifically for the Salesforce Commerce Cloud.

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