See’s Candies Selects Demandware as its Digital Commerce Platform2014-5-5
Burlington, Mass.—May 5, 2014—Demandware® Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced See’s Candies, an iconic candy maker in the U.S., selected the Demandware Commerce platform to expand its digital commerce capabilities and execute its omni-channel strategy. See’s Candies signed with Demandware in the first quarter of 2014.
Founded in 1921, See’s Candies is dedicated to delivering high-quality specialty candies to its customers. With more than 100 different candies and chocolates to choose from, See’s fans can currently purchase items online or in one of its iconic black-and-white checkered shops. By leveraging the responsive web design capabilities of the Demandware Commerce platform, See’s will deliver a shopping experience that is optimized for the device form factor, including desktop, tablet and smartphone.
“We needed a solution that would let us build an experience to meet the evolving needs of our customers,” said Julie Derry, Senior Director, Digital Commerce, See’s Candies. “We selected Demandware because the cloud-based platform lets us scale to meet customer demand, particularly during peak holiday seasons. It will also enable us to effectively execute on promotional campaigns. Our goal is to bridge the physical and digital worlds; Demandware helps us ensure every element of our business is working together seamlessly.”
Demandware’s cloud-based platform gives See’s the advantage of new capabilities without the disruption of day-to-day operations and costs associated with on-premise solutions. Additionally, Demandware’s intuitive applications give See’s merchandising and marketing executives the ability to publish their own content, thereby reducing the time and resources needed from the IT team. This, coupled with the platform’s responsive design capabilities, enables the retailer to build a site that can respond to a consumer’s device, enabling easy access to content through the consumer’s preferred shopping channel.
“Today’s digital consumer has forever changed how we shop, a far-reaching phenomenon that is impacting all retailers, including specialty brands like See’s Candies,” said Jeff Barnett, Chief Operating Officer, Demandware. “Retailers must continuously evolve to meet consumer demands and their changing behavior. Our solution empowers them to engage consumers, enhance brand value and grow profitably.”
About See’s Candies
Delivering deliciousness since 1921, we happily continue to make candy Mary See’s way, using only the finest ingredients — with no added preservatives. Our chocolates and treats are American-made in our own candy kitchens, from our decadent truffles and chocolate-covered nuts to gourmet lollypops and our crunchy Peanut Brittle, its quality you can taste in every piece.
Step inside one of our shops, and you’ll see a crisp, clean black-and-white checkered motif inspired by Mary’s original kitchen. Each day, visitors are welcomed with the friendliest service and can choose a delicious piece of candy to try.
Headquartered in sunny California, we have over 200 retail shops across the country and an online shop that serves See’s fans around the world. We continue to uphold our commitment to delivering the highest level of taste, quality, tradition and service. For the location of the See’s Candy Shop nearest you, call toll-free 800-347-7337 or log onto www.sees.com.
Mary would be proud.
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or firstname.lastname@example.org.